Form and function are the two principles of design. If you read this and noticed that form comes before function, let me assure you that's only because they're listed alphabetically. In practice it should be the other way around. Everything made by human hands has been, in some way, designed and you can always tell when it's been designed badly: when form interferes with function.
I understand how people consume information and most are too sophisticated to be impressed by bells and whistles. They want results. They want things to work well, look good and not keep them waiting.
I do elegant, simple and above all, functional. If that's what you're after, send me a note.